National Road Safety Week

A leading German tyre industry website has judged Kumho Tyre’s brand new Ecsta PS72 Sport as amongst the three top tyres in a wide spread performance tyre comparison test in Europe. Die Reifentester , which is a major German tyre website, whose name translates to “The Tyre Testers” used identical Volkswagen Golf GTIs to judge critical performance, safety and handling of eight of Europe’s best selling 225/40 ZR18 size performance tyres. The tests were overseen by leading tyre tester and former tyre developer Dirk Vincken, along with experienced motoring journalist Joachim Fischer, with the team comparing the tyres at the ATP proving ground at Papenburg in Germany. The Kumho Ecsta PS72 Sport was one of only three tyres, and the only non-European tyre in the comparison to be badged as “very good”. The testers said the Kumho performed well across the board, earning it the “very good” overall rating. Four of the seven tyres in the comparison were European manufactured, while there were two from Korean makers and one from Japan. The Kumho Ecsta PS72 Sport shared the winners’ podium with two European tyres, as the Kumho impressed in all disciplines, with good to very good results, and despite being amongst the least expensive tyres in the test.

Kumho Tyre Australia has launched its most advanced and accomplished ultra-high performance tyre ever with the arrival of the new Kumho Ecsta Sport PS72 . The new Kumho Ecsta Sport PS72 is the result of collaboration between Kumho’s European Technical Centre (KETC) in Germany and Kumho R&D headquarters in Korea, and is part of Kumho’s recently announced Premium Selection Range .

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Kumho Tyre has again been chosen by global automotive giant, Volkswagen Group to be the original equipment (OE) tyre supplier on two of its new models from two of its leading brands. The Kumho Ecsta PS71 has been chosen by Volkswagen Group as the OE fit tyre for both the new Volkswagen Tiguan and the Cupra Terramar compact sports SUVs. The new Volkswagen Tiguan and the Cupra Terramar are both based on Volkswagen Group's latest MQB Evo platform.

Kumho Tyres has announced a new Premium Selection Range, which has been carefully curated with a line of tyres that represent the pinnacle of Kumho’s craftsmanship in performance and premium tyres. The Premium Selection Range contains three different Kumho Premium tyres, catering for a wide selection of performance and premium machines, with the range including the Crugen HP71 , the Ecsta PS71 and the Ecsta PS72.

Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students. Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons. The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium , and Belmore Sports Ground , but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.

As a trusted dealer, we’re proud to offer the range of Kumho Tyres—bringing you innovation, performance, and value. Whether you’re seeking the precision and sports-driven excellence of the PS71 , the all-season adaptability of the PA51 , or the EV-focused engineering of the HP71 EV , Kumho Tyres delivers unmatched quality tailored to your needs. Kumho's advanced technology and designs prioritise safety, durability, and comfort, resulting in tyres are engineered to enhance every drive and help you feel like a champion on the road. When you choose Kumho Tyres, you’re not just investing in your vehicle—you’re choosing an industry leader known for cutting-edge research and partnerships with premium automakers. From the refined handling of the PS71 to the reliable touring performance of the PA51 and the sustainability-focused innovation of the HP71 EV, Kumho Tyres embodies driving excellence. With Winning Deals available now, there’s no better time to upgrade your ride and experience the difference.  Visit Kays Tyres or follow the link below to discover more about your next tyre solution.

Global tyre manufacturer Kumho Tyre has announced that it has launched a new tyre digital twin system at its global headquarters in Seoul, marking a major step in the company’s efforts to digitalise its tyre development process. Shifting from traditional physical testing to virtual tyre development, Kumho says the new system enables the automatic design of multiple tyre versions using digital data and big data-based performance predictions. Kumho says its Digital Twin system shifts tyre development from traditional physical methods to a dynamic virtual environment and comes in response to the growing demand for digital transformation among automakers along with stricter environmental regulations. This allows design engineers to generate tyre designs, predict performance, optimise designs, and simulate vehicle performance - all within a digital framework. Using artificial intelligence (AI), the system selects the optimal design, and follows this up with a virtual evaluation based on vehicle dynamics analysis to verify tyre performance. “Tyres must meet strict standards for rolling resistance, braking, wear, comfort and noise reduction,” said the head of Kumho Tyre’s Virtual Product Development Centre Kim Keewoon. “Emphasising the need to optimise key design factors like compounds, tread patterns, structure and shape for more efficient testing and improvement of these elements,” he added. Kumho Tyre expects to shorten development timelines, improve performance and reduce costs with this system.

Kumho Tyre , one of the world’s leading tyre manufacturers, has announced it has signed a multi-year partnership with one of the USA’s leading NBA franchises, the Atlanta Hawks . The Kumho partnership begins this season and salutes the fact that Kumho’s US operations are based in the city of Atlanta. Kumho Tyre said that through the partnership with the Hawks, it seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Hawks to foster meaningful connections through marketing efforts. “The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Kumho Tyre CEO USA, Ed Cho.